Our viewing audience can see the relevant visuals for music and other components such as weather and traffic on the big screens behind the presenters. From our completely new studio, two presenters can not only tell listeners the news, but also show it to viewers. The merging of radio and television in this way has never been done in the Netherlands before”.Ĭarlo van Acker, Media Facilities Manager at Omroep Brabant: “We are very pleased with the technical solution provided by M&I through combining OmniPlayer with OmniVeo. The insights we gained have been translated into the new programming, which is very innovative in a number of aspects. Tim Zunneberg, Head of Marketing & Communication at Omroep Brabant: “In realising these new programmes, we did a lot of research into the behaviour and needs of the Brabant media consumer, as well as the technical possibilities. The additional adoption of OmniVeo video means presenters can initiate music and design from the studio, with visuals automatically transmitted along with audio, without the need for additional action. ![]() Omroep Brabant was already using OmniPlayer radio automation software for regular radio programming. Meanwhile, listeners and viewers enjoy a seamless experience through whichever medium they are consuming the content. The combination of these two tools enables workflow to be structured in such a way that the cross-platform broadcast requires minimal additional manpower. Their new simultaneous broadcasting of the weekday morning programme on radio, TV and online channels has been facilitated by OmniPlayer together with OmniVeo. The introduction of cross-platform programming by Omroep Brabant, a Dutch regional public TV and radio broadcaster, was a technical first in the Netherlands.
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